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"The customer is everything at Gateway. With our EchoMail
direct mail campaigns running at 10% to 20% response rate, I'd say
it's working great!"
-- Christine Griencewic
Relationship Marketing Manager
Gateway, Inc.
Products used:
EchoMail® Business IntelligenceTM
EchoMail® Customer CareTM
EchoMail® Direct MarketingTM
Number of E-Mails processed:
Over 4 million E-Mails
Over 50 direct-mail campaigns
Service Solutions:
Data Mining
Business Intelligence Support
Network Architecture
Workflow Analysis
Direct Mail
Strategic Planning
Training and Consulting
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Success Story: Gateway
Company Overview
Gateway, Inc. ("Gateway") is a Fortune 200 company with
sales revenue over $5 billion, providing complete computing solutions
for clients throughout the world. The company employs more than 19,000
people worldwide. Gateway builds computers "Your Way", so
they need to know what you want.
With EchoMail®, Gateway talks
in real-time to their most valuable assets--their customers
Our Philosophy
Gateway is constantly bringing new technology to the market, and is
a leader in the PC marketplace. Gateway is innovator, and has quickly
turned "multimedia" into the must-have industry standard.
Gateway is keenly focused on expanding its leadership in customer
support and response.
"EchoMail is providing
the intelligent communication solution we need to Build Brand Loyalty
in Real-TimeTM"
--Christine Griencewic
Relationship Marketing Manager
Gateway, Inc.
What EchoMail Does for Gateway?
EchoMail handles both inbound
and outbound E-Mail communication, direct-mail campaigns and newsletter
mailings. Gateway's use of EchoMail,
sending messages and compiling E-Mail address lists, data mining,
and building one-to-one relationship marketing programs directed at
targeted customers, represents a simple, quick and cost-effective
solution.
EchoMail has saved Gateway
over $5 million in customer response management costs alone
Types of Inquiries Handled
Site click-through analysis
Real-time customer requests
Sales leads and requests
Product and store location
Pricing and billing
Systems, hardware and software
E-commerce issues and requests
Thousands of varied support inquiries from four division locations
E-Mail feedback requests
The Real Value of EchoMail
EchoMail/DM delivers to Gateway
a wide range of valuable up-to-the-second market information based
on web site user activities and inquiries. Advanced reporting, including
an executive summary, and real-time tracking reports are automatically
gathered from direct marketing campaigns and promotions. This valuable
information is used to create Gateway's electronic mailing lists and
web-based newsletters. EchoMail
helps Gateway bring affordable, personalized technology to their customers.
Primary EchoMail Benefits
EchoMail brings sales leads to
Gateway and accurate responses to Gateway's customers and one-stop
shopping.
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