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Allstate American Red Cross of Central New Jersey AT&T Botanical Laboratories Calvin Klein Carpenter Technology Chicago Events Christian Science Monitor Cookie Jar Days Inn Dove Soap E.W.Scripps Equity Residential FLW Outdoors Fortune500 Gateway Guggenheim Museum Hershey Foods Homegrown Naturals Hospitality Marketing Concepts Kmart Corporation Los Angeles Times McDaniel Executive Recruiters Metavante Corporation Money Media Nation's largest direct marketer of Auto Insurance Nestle Purina New Boston Fund Newport News NPR P&G Tremor Prajnopaya QVC Salomon Smith Barney Sands Anderson Marks & Miller Sheppard Mullin Star Tribune The Green Guide The J. Peterman Company Tide Laundry Detergent TNS-NFO Trading Markets Unitrin Yankee Candle		Client Since: 10/20/2005 Product(s) used: EchoMail® Direct MarketingTM EchoMail® Customer CareTM EchoMail® Data WarehousingTM Average Monthly E-Mail Volume 10, 000 Mails/Year Service Solutions Direct Marketing Data Warehousing Customer Care Types Of Sevices Provided Direct Marketing Data Mining Training and Consulting   Success Story : The Cookie Jar Company Company Overview Cookie Jar Entertainment is a leader in providing “edutainment” through children’s television programs. Its shows Caillou (airs on PBS in the U.S.), Arthur (airs on PBS in the U.S.) and The Doodlebops (airs on Disney Channel in the U.S.) are very popular and enjoy a large viewership. The company is in the business of building entertainment brands and is involved from program development and production to merchandising, licensing, marketing and distribution. The company has very progressive online, immersive worlds for it brands and views email as a critical brand-building tool. Before EchoMail Each of Cookie Jar Entertainment’s television programs enjoy a viewership base running into millions and its inbound E-Mail volume was naturally high. These E-Mails acted as a mirror to audience perception about its offerings, they ranged from simple enquiries on forthcoming programs to vital viewer feedback by way of current program review, suggestions, complaints, praise and so on. Cookie Jar realized that these mails reflected the pulse of its audience and acted as its lifeline with them. Being in the highly competitive entertainment industry it realized the importance of understanding viewer sentiment and staying in tune with changing tastes and preferences. It felt the need for a cost effective E-Mail management solution that would help in analyzing its inbound E-Mail to better understand what its viewers felt about its programs as well as make it responsive to audience feedback by sending prompt and appropriate responses to their inbound E-Mail. Why EchoMail? After an extensive search and weighing various options it chose EchoMail for the following reasons. Proven track record in handling huge inbound E-Mail volumes coupled with excellent service. Most advanced Business Intelligence tool for superior E-Mail analysis. Longest years in service. EchoMail was founded in 1994
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