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Allstate American Red Cross of Central New Jersey AT&T Botanical Laboratories Calvin Klein Carpenter Technology Chicago Events Christian Science Monitor Cookie Jar Days Inn Dove Soap E.W.Scripps Equity Residential FLW Outdoors Fortune500 Gateway Guggenheim Museum Hershey Foods Homegrown Naturals Hospitality Marketing Concepts Kmart Corporation Los Angeles Times McDaniel Executive Recruiters Metavante Corporation Money Media Nation's largest direct marketer of Auto Insurance Nestle Purina New Boston Fund Newport News NPR P&G Tremor Prajnopaya QVC Salomon Smith Barney Sands Anderson Marks & Miller Sheppard Mullin Star Tribune The Green Guide The J. Peterman Company Tide Laundry Detergent TNS-NFO Trading Markets Unitrin Yankee Candle		Client Since: August 2005 Products used: EchoMail® Direct MarketingTM Application Solutions Direct Marketing   Unitrin Specialty Case Study About the company Unitrin Specialty could be credited to be among the earliest insurance companies to realize the importance of offering vehicle insurance as a special product to enable more focused service, which could lead to better customer satisfaction. A phenomenal 140% growth rate and a place among the top 10 in the highly competitive motor insurance industry within a short span of 3 years proved that specialization does pay. Unitrin Specialty is headquartered in Dallas and was formed by the merger of Charter Insurance and Financial Indemnity Company. Before EchoMail Unitrin Specialty realized the underlining need to stay in touch with its customer base for both retention and growth; it was in the service industry and understood the importance of fast and effective communication with its customer base. It operates across 23 states and has a dedicated broker / agent network numbering 8000 which adds to its communication challenges. It wanted to partner with a professional E-Mail management company to take care of its outbound E-Mail marketing initiatives. After a thorough analysis and weighing various options it chose EchoMail for its expertise in the financial sector. EchoMail deployment EchoMail analyzed the need of the client and recommended the use of its well-researched outbound marketing tool EchoMail® DM™. Direct Marketing helped them stay in touch with their large base of contracted independent insurance agents. It helped in the prompt dispatch of client communication such as system enhancements, product promotions and new pricing schemes to its agent network. After EchoMail Automation helped Unitrin Specialty streamline its communication with its agents / broker network and make it more professional. This brought about a close rapport between the customers and the company and enhanced service quality, which helped in retention of business in the face of strong competition
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