 |
Client Since: June 2004
Products used:
EchoMail® Direct MarketingTM
Number of E-Mails Processed
3 Million in 6 months
Average monthly E-Mail valume
Nearly half a million
Service Solutions
Direct Marketing
| |
|
Financial Consultancy through E-Mail
Success Story: TradingMarkets.com
Company Overview
TradingMarkets.com is the world’s largest site for traders. It was founded in 2000
and is headquartered in Los Angeles, California. Unlike many trade sites that
get their content from academics TradingMarkets draws on the expertise of
experienced and highly successful money managers and professional traders. They
share their hands on experience gained over the years to help beginners and
professional traders to strike it rich in the markets. TradingMarkets develops easily understandable educational material on market analysis and trading
techniques that it makes available to subscribers at two levels.
Before EchoMail
TradingMarkets was undoubtedly a brand leader in its category; it had built a strong
reputation for market analysis, consistency in market forecast and expert
training of aspiring entrants to the stock and share market. Its
well-researched course material and training methodology had helped a large number
of new comers to become highly successful traders in the stock market. This had
helped it to build a loyal customer base over the years. It was however facing
stiff competition from new entrants who had entered the share consulting and
training business. As a strategic business consultant TradingMarkets realized
that it had to maintain a constant dialog with its client base to retain it in
the face of increasing competition, it also wanted to communicate effectively
to potential entrants to the share market and convince them that it was the best option open to them. It realized
the vital role of communication in maintaining its strong position in the
industry. TradingMarkets realized the power of Electronic communication and
decided that the E-Mail would be the most effective medium to achieve its
communication objective.
The EchoMail Deployment
TradingMarkets wanted to tie-up with an E-Mail
management company with expertise in handling high volumes of inbound and
outbound mail and chose EchoMail. EchoMail analyzed the need of the client and
recommended the deployment of Direct Marketing (DM). As a first step DM eliminated unwanted addresses from
TradingMarket’s large database using list hygiene, it helped TradingMarkets to
integrate its lists and campaign copy and send highly customized E-Mails to
different target groups.
After EchoMail
The targeted nature of
the DM campaign helped in communicating effectively to both its existing
customer base as well as new investors just entering the market. Its customized
content reinforced the trust of existing customers and convinced new entrants
to the market on the knowledge and training capabilities of TradingMarkets.
This helped it to retain its existing base in the face of stiff competition and
acquire new customers in the form of fresh entrants to the share market thus
helping TradingMarkets to retain its strong position as the most preferred
trading site and training body for both small and big share traders competition by reinforcing the trust they had
on its expertise. It also helped in reaching out to a large base of potential
investors and convincing them on its capabilities making it a preferred option
to many aspiring traders.
|
SITE MAP
E-Mail this page to a friend
Subscribe