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Client Since: October 2007
Products used:
EchoMail® Direct MarketingTM
Service used:
Direct Marketing
E-Mail volume:
2000 per week
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EchoMail helps communicate distinct lifestyle and class
Success Story: J Peterman
About the company
The J.Peterman Company" is the nation's most well known catalog and retail company, it has carved a niche for itself through its range of hard to find clothes and accessories that have a distinctive contemporary flavor and romance. It gained nationwide popularity through the immensely popular TV show "Seinfeld" whose secondary character J.Peterman portrays his namesake on screen.
Before EchoMail
J Peterman had a dedicated customer base across the country thanks to the distinct nature of its products; it wanted to reach out to new customers to make them aware of its offerings. More importantly it wanted to reach out to buyers to buy products that complement a purchase that they have just made, for example communicate and show case the entire range of men's accessories to a customer who has just purchased a pair of sunglasses or wallet. The chances of positive response was high in such communication or in the least it sent across information to a target audience which would use it in the near future to the company's advantage
EchoMail implementation
EchoMail studied the needs of the customer and recommended the use of EchoMail® DM™ it's well-researched campaign tool. The nature of campaign executed was standard recurring and was primarily targeted at its existing customer base
After EchoMail
These campaign helped communicate the romance and magic of Peterman's rare collections, they helped reach out the right product to the right target customer on the basis of purchases made by them, age group etc. This helped in projecting the company's image as one that understood and valued customer tastes and preferences and helped in enhancing sales.
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