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Client Since: May 2006
Products used:
EchoMail® Direct MarketingTM
Application Solutions
Direct Marketing
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Success Story : Christian Science Monitor
The Christian Science Monitor
The Christian Science Monitor was looking for an E-Mail management company that would help us reach our large base
of worldwide online subscribers effectively, economically and in a targeted manner. Because we're a daily news
organization and we send several e-mail campaigns daily, we were looking for a simple, powerful tool that could
be easily operated by our team. After weighing the options, we chose EchoMail because it offered us the
"Application Program Interface (API)", a feature that was developed specifically for the publishing industry.
This technology allowed us to automate several campaign send-out processes and brought about a qualitative difference:
1. It eliminated the need for a CSR to manually log into the UI and execute daily campaigns.
2. Campaigns could be triggered from different systems and different databases.
3. API could automatically prepare mailing lists, scrape specific content from the web page,
check whether it is updated content and trigger the campaign.
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