FEATURES & BENEFITS |
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| | | Platform for executing direct marketing campaigns. |
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| | | Supports 1-to-1 targeted E-Mails via personalization and customization. | |
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| | | Enables detailed querying and creation of mailing lists. |
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| | | Allows storage of E-Mail lists and integration of purchased E-Mail lists |
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| | | Includes technology for list hygiene such as E-Mail validation and de-duping |
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| | | Full-service E-Mail Agency services including creative, copy, design, art direction |
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| | | Privacy and permission-based marketing compliance via subscribe and unsubscribe features |
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| | | Scheduled or manual initiation of outbound E-Mails marketing to the targeted groups |
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| | | Event-based campaigns for e-billing and e-renewal programs Ensures that the E-Mail recipient receives the most appropriate HTML or Text copy based upon browser type and e-client: AOL, Yahoo, Pine, Lotus, etc. |
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| | | Manages the entire soft/hard bounceback process internally, including parameters for Auto-retry |
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| | | Complete campaign synopses or real-time information acquisition via secure assigned URL |
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| | | Click-through data can be separated into item count and sorted by customer ID and E-Mail address |
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| | | Open rates provide immediate feedback on campaign effectiveness |