EchoMail, Inc. E-Mail marketing, E-Mail management
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EchoMail® Customer Care™

EchoMail® Direct Marketing Enterprise™

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Products & Tools | E-Mail Marketing
e-marketing, e-mail marketing

EchoMail® Direct Marketing

EchoMail Direct Marketing (DM) is a direct marketing platform for managing mailing lists and executing outbound E-Mail marketing campaigns. EchoMail DM seamlessly integrates mailing lists and campaign copy to communicate with customers on a one-to-one basis. It enables marketing departments to target customers and build programs to secure and enhance loyalty, as well as generate new e-commerce revenue.

Companies use EchoMail DM to reach out to their most valuable assets - their customers and sales prospects. Using DM Enterprise, customers can build ongoing programs that secure customer loyalty, achieving highly effective direct marketing campaigns in an efficient manner. Companies that rely on E-Mail direct marketing for growing their business entrust their direct marketing campaigns to EchoMail.

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FEATURES & BENEFITS
 
  • Platform for executing direct marketing campaigns.
     
  • Supports 1-to-1 targeted E-Mails via personalization and customization. 
     
  • Enables detailed querying and creation of mailing lists.
     
  • Allows storage of E-Mail lists and integration of purchased E-Mail lists
     
  • Includes technology for list hygiene such as E-Mail validation and de-duping
     
  • Full-service E-Mail Agency services including creative, copy, design, art direction
     
  • Privacy and permission-based marketing compliance via subscribe and unsubscribe features
     
  • Scheduled or manual initiation of outbound E-Mails marketing to the targeted groups
     
  • Event-based campaigns for e-billing and e-renewal programs Ensures that the E-Mail recipient receives the most appropriate HTML or Text copy based upon browser type and e-client: AOL, Yahoo, Pine, Lotus, etc.
     
  • Manages the entire soft/hard bounceback process internally, including parameters for Auto-retry
     
  • Complete campaign synopses or real-time information acquisition via secure assigned URL
     
  • Click-through data can be separated into item count and sorted by customer ID and E-Mail address
     
  • Open rates provide immediate feedback on campaign effectiveness