Ryder Overdrives Online Business

Success Story: Ryder System, Inc.

Company Overview:
Ryder System, Inc. is a Fortune 500 provider of leading-edge transportation, logistics and supply chain management solutions worldwide. Ryder's product offerings include: Fleet Management Solutions (FMS), which provides leasing, rental and programmed maintenance of trucks, tractors and trailers to commercial customers; Supply Chain Solutions (SCS), which manages the movement of materials and related information from the acquisition of raw materials to the delivery of finished products to end-users; and Dedicated Contract Carriage (DCC), which provides a turn-key transportation service that includes vehicles, drivers, routing and scheduling. Ryder serves customer needs throughout North America, Latin America, Europe and Asia.

Before EchoMail
The industry continues to go through a time of transition with out of balance supply-demand ratios, shrinking margins for manufacturers and plummeting rental rates. Customers have become used to quick results and individualized attention, thanks in part to the Internet revolution. The renewed emphasis on Internet-based direct marketing is in keeping with the same cost-cutting spirit.

Ryder has been using more traditional channels to acquire customers, like print mail. Now, changing with the times was not easy as it looked. Now they required Internet E-Mail addresses rather than physical addresses to reach the prospects. Ryder looked at Internet for customer acquisitions in a relatively short period of 3-5 months.

The EchoMail Deployment
Within no time EchoMail®/Email Marketing/DW enabled Ryder to acquire E-Mail addresses for prospective constituents.

Once Ryder started getting E-Mail addresses, they launched highly profitable marketing campaigns. EchoMail® automated the entire marketing process, from campaign planning, customer acquisition, customer segmentation, and list creation to Internet marketing, multi-channel execution, reporting and analysis.

After EchoMail
In the next few months EchoMail® acquired more than 40,000 E-Mail addresses. These E-Mail addresses provided Ryder with significant traction insights into their business.

Unlike print mail, EchoMail® provided much faster, cheaper and effective way to acquire customers. EchoMail® generated more than 15 major leads that resulted in more than $5 million incremental revenue for Ryder.