"The next generation has different values and communicates in a very modern way. What you have is a new kind of intimacy that's really a paradox--people all over the world are more in touch than ever, but they're doing it one-to-one with e-mail and over the Internet". --Calvin Klein Calvin Klein Cosmetics Company Products used: EchoMail Business Intelligence EchoMail Customer Care EchoMail Direct Mail Server Number of e-mails processed: Over 20 million e-mails Over 200 direct-mail campaigns Service Solutions: Data Mining Business Intelligence Support Network Architecture Workflow Analysis Direct Mail Strategic Planning Training and Consulting   Success Story: Calvin Klein Company Overview: Calvin Klein Cosmetics Company ("Calvin Klein") chose EchoMail® to launch their new global cK one advertising campaign. This industry leader knows relationship management is a powerful force that is transforming businesses around the world. Television commercials and billboard campaigns are integrated with EchoMail's e-mail component. These advertisements invite viewers to e-mail the characters presented in each campaign, creating a dialog between Calvin Klein and the consumers. The campaign has a simultaneous worldwide availability, and is changing direct marketing as we know it. Our Philosophy Calvin Klein wants to make sure nothing comes between consumers and their Internet connection. To make this happen, they are investing $10 million in advertising and using EchoMail as a cornerstone to their customer communication and advertising campaign. In fact, EchoMail is Calvin Klein's E-Mail Agency of RecordTM. What EchoMail Does for Calvin Klein? EchoMail handles both inbound and outbound e-mail communications for the cK one campaign. The campaign features a new cast of characters and introduces an innovative interactive element: personal e-mail addresses for each character depicted in the advertising. Types of Inquiries Handled Catalog and store location requests Thousands of various product requests E-Mail feedback requests National and international queries E-commerce issues and requests The Real Value of EchoMail With EchoMail, Calvin Klein is managing, responding and engaging their customers in real time. EchoMail allows the cK one campaign staff to instantly understand and adjust their responses to their customers' attitude, questions and compliments. Calvin Klein's cK one campaign won the Silver Pencil Award from AdAge. Primary EchoMail Benefits: Scalability and the ability to handle and reply to large volumes of e-mail automatically A single monitoring, accountability, and customer-tracking system Traffic monitoring improves performance and visual content improves the consumer experience Reporting provides invaluable product and quality feedback Auto and manual routing features directly route correct e-mail to company SMEs (subject matter experts) Flexible, secure user access levels across the web Friendly user interface increases CSR productivity