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Happy Spring!
At the outset a big THANK YOU to our readers for the valuable feedback and comments on our December Newsletter, Your comments critical and complimentary conveyed the message "We Care" and that made our day.
We are excited with your suggestions and you will find them adding value to our forthcoming Newsletters as we go along.
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In this issue we have an article on Unsolicited E-Mail which continues to be hot topic across drawing rooms and Boardrooms.
In our syndicated Dr. E-Mail column the international guru on electronic communication will touch on crucial areas of data storage and better leveraging of database for a cutting edge in today's competitive market place.
This is your newsletter. Please feel free to pat us on the back or pull us up, it is only your feedback that can help us improve its quality in content and design.
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Building a Comprehensive and Real-Time View of Your Customer
Relative to your first question, yes, there are ways in which you can gain a tremendous amount of customer insight from analyzing the E-Mail your company receives from customers. Most companies are receiving hundreds of E-Mails each day from their customers. Only a few companies are taking advantage of the enormous data extant in such E-Mails.
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When customers write E-Mails to your company, they are making a significant commitment to your brand.

More...
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