For those of you who are first time recipients of the EchoMail Newsletter, Welcome!

In this issue, we have attempted to share with you articles on E-Mail usage in real life as well as a technical article, along with an Ask Dr. E-Mail column. We look forward to receiving your feedback on ways in which we can improve the newsletter as well as hear your ideas on new articles you would like to see in future issues.

Feel free to write us. E-Mail, after all, is a dialog medium. Most marketers unfortunately think E-Mail is print direct mail and are simply broadcasting E-Mail and counting open rates and click-through rates -- how lackluster!

EchoMail recently completed a research project wherein we signed up for over 1,000 electronic newsletters. Less than 50% of these organizations could effectively unsubscribe you. Moreover, less than 10% responded to a return feedback E-Mail!

EchoMail solutions are designed to help our customers design electronic communication programs to truly push the envelope of this medium as never before. We look forward to your continued readership.