EchoMail, Inc. E-Mail marketing, E-Mail management
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Education & Training | Best Business Practices

Best Business Practices

EchoMail's creation of best business practices includes optimization of production processes, conducting benchmarking and risk assessment studies, tracking and compliance with privacy policies, and development of optimized workflow methodologies.

 Guidelines and Business Rules
 In developing the strategy and execution plan, EchoMail will ensure that the following high-level business rules are taken into account:
  
 
  • Frequency of customer communication 
     
  • Privacy considerations 
     
  • Opt-in/Opt-out across media 
     
  • Data access guidelines 
     
  • Third party data sharing 
     
  • Householding 
     
  • Data transfer protocols 
     
  • Archiving and record retention 
     
  • Workflow analysis 
     
  • Common policy statements 
     
  • Security access and security storage guidelines 
     
  • Content approval process