CAMBRIDGE, MA. -September 29, 1999 - Responding to the increased demand for an enterprise wide e-mail solution for
customer service and response, General Interactive, Inc., ("GII") "The E-Mail Company", has been awarded 5 major contracts for
e-mail management and solution support. Under the terms of the Agreements, Unilever, Gateway, Sprint, Fidelity and Entertainment
Media Services, Inc will use GII's EchoMail solution suite to intelligently communicate with their customers.
EchoMail, General Interactive's unified intelligent messaging solution, will be used to receive, manage, route, respond and
track inbound and outbound e-mail. This will enable Businesses to reduce processing time when tracking and responding to e-mail
received from their customers. EchoMail’s direct mail capability will also be used to launch e-mail campaigns and surveys to better
understand the needs of the marketplace.
The EchoMail product suite is the industry’s only Relationship Management Operating System (RMOS)TM.
The suite includes; EchoMail/CC-Customer Care, EchoMail/DM-Direct Marketing, and EchoMail/BI -Business Intelligence (E-Mail Analysis).
EchoMail is used by major brands around the world to handle one-to-one customer care.
About General Interactive
General Interactive’s award winning EchoMail product line is helping people around the globe to communicate. President and founder,
V.A. Shiva, known throughout the industry as Dr. E-Mail, pioneered the early development of E-Mail technology and intelligent messaging
solutions.
Primary markets include customer-focused enterprises such as electronic commerce, high-technology, financial services, government,
retail and the entertainment industry. GII’s solutions services include:
Email & Customer Data Base Integration
Hardware Network Architecture Design & Deployment
Full Service E-Mail Direct Mail Campaigns
Creative Content and Web Development
Data Mining, Analysis, and Pattern Recognition
Software Hosting and Applications Services
EchoMail RMOS Training & Consulting
Call Center Integration & Web-based Customer Care
General Interactive’s global customer base and marketing programs feature leading corporations throughout the world. For more
information about General Interactive, visit the company’s World Wide Web site at http://www.interactive.com or contact Thomas
Thurston, Director of Marketing, 66 Church Street, Cambridge, MA 02138; phone (617) 354-8585, ext. 215; E-Mail:
Press@EchoMail.com.
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