Cambridge, MA-January 1, 1998-Thousands of e-mail messages are received by Nike everyday. Like most companies, they found it difficult to keep up with the flood of e-mail inquiries backlogging on their computer systems. Nike began an intensive search for the industry's best intelligent messaging solution and found their answer in General Interactive's EchoMail product.

EchoMail automatically reads, stores, classifies, routes, logs and tracks in-bound e-mail using advanced pattern recognition and classification technology. EchoMail opened the door so Nike could listen and respond to their customers.

"EchoMail is helping companies overcome the information overload problem. It relieves executive stress and helps companies build exciting e-business strategies. Nike is using EchoMail to support their E-Care and E-Marketing strategies. It's creating an environment for increased customer satisfaction and sales", says V.A. Shiva, president & CEO, General Interactive.

EchoMail allows Nike customer's around the world to be heard. For instance, if someone is looking for the closest Nike retail outlet…. EchoMail sends directions. If a customer is dissatisfied with their Nike running shoes. EchoMail shares Nike's policy regarding returns and says sorry for any inconvenience the customer may have experienced. Information received and processed by EchoMail is condensed and shared with the company's marketing and sales divisions. Leading to product enhancements and increased sales.

Nike, Inc., based in Beaverton, Oregon, is the world's leading designer and marketer of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Bauer Inc., the world's leading manufacturer of hockey equipment; Cole Haan, which markets a line of high-quality men's and women's dress and casual shoes; and Sports Specialties Corporation, which markets a full line of licensed headwear. Total revenues for the trailing twelve months ending February 28, 1998, were $9.6 billion. For more information visit Nike at http://www.nikebiz.com

About General Interactive
General Interactive is fusing art and information to create award-winning intelligent messaging and relationship marketing solutions. Based in Cambridge, Massachusetts, the company has additional offices in Washington, D.C and Madras, India.

General Interactive's global customer base and marketing programs feature qualified corporations throughout the United States. For more information about General Interactive, visit the company's World Wide Web site at http://www.echomail.com or contact EchoMail, Inc., 66 Church Street, Cambridge, MA 02138; phone (617) 354-8585, ext. 210; email: Press@EchoMail.com.