EchoMail Selected as a 2001 MIMC Awards Finalist
Recognized as One of New England's Best by the Massachusetts Interactive Media Council

CAMBRIDGE, MA - October 8, 2001 - EchoMail, Inc, the established provider of E-Mail Relationship Management solutions, today announced its EchoMail^® Customer Care/Business Intelligence^™ solution has been selected as a finalist in the Technology Awards Customer Support Applications category for the 2001 MIMC Awards.

Held annually by the Massachusetts Interactive Media Council, the MIMC Awards recognize excellence in the creation of interactive media applications and products designed, produced or developed in New England. The MIMC Awards are cited as one of the most prestigious awards competitions for New England's interactive industry, and one of the largest technology awards showcases in the country.

"New England produces some of the most impressive interactive products and applications in the industry today," said Leslie Cushing, executive director of MIMC. "We are proud of all our finalists for their excellent work. They are examples of why New England is on the cutting edge of the Internet industry."

"We are the only proven, scaleable, holistic customer care solution that allows Fortune 1000 companies to initiate, grow, and retain relationships through E-Mail," said V.A. Shiva, CEO and President of EchoMail. "Our entire team is dedicated to developing dialogue-based technology to help our clients stay focused on growth and profitability."

EchoMail clients recognize that customer relationship management consists of two main components: inbound and outbound communications. Instead of simply blasting out campaigns, EchoMail's CC/BI technology manages responses coming back from E-Mail campaigns to help clients increase revenue and lower communications costs. It automatically receives, manages, routes, tracks, and responds to inbound E-Mail, and applies what it learns to manage E-Mail messages, including response and routing actions. Customer Service departments increase the quality and speed of service to their most valuable asset - their customers.

EchoMail will be recognized with the other finalists in the category of Technology Awards Customer Support Applications category at a gala awards ceremony attended by approximately 1,200 of the interactive media industry's top professionals. Winners will be announced at the ceremony in the Boston Copley Place Marriott on Monday, October 15, 2001.

The 2001 MIMC Awards is sponsored by Adobe Systems, Inc., Bingham Dana LLP, Boston.com, IBM, Magic Hour Communications, Nixon Peabody LLP, and PricewaterhouseCoopers LLC.

About MIMC
MIMC is a non-profit trade association created in 1996 to help support and build the interactive media industry in New England. The MIMC community consists of over 3,000 companies and individuals who provide, design, build, and deliver interactive technology products and services. MIMC holds over 75 networking and educational events a year for professionals from all sides of the industry, including one of the most prestigious annual industry awards ceremonies in New England, the MIMC Awards. For more information about MIMC visit www.mimc.org or contact the MIMC office at 617-227-2822.

About EchoMail
EchoMail, Inc. develops E-Mail solutions for the financial services, consumer/retail, government, high-tech and telecommunications industries. The EchoMail Suite powers large volumes of inbound and outbound E-Mail by automatically receiving, processing, responding, storing, and tracking all correspondence in an ASP environment. EchoMail, founded in 1994, is a privately held technology company based in Cambridge, MA. For more information, visit www.echomail.com.