CAMBRIDGE, MA, September 9, 1999 General Interactive Inc., The E-Mail Company, today announced it received the 1999 Market Engineering ‘Product Innovation Award’ from Frost & Sullivan, an international marketing consulting company. General Interactive’s, EchoMail product was recognized for outstanding achievement in the U.S. Customer E-Mail Management software systems market.

Frost & Sullivan presents Market Engineering awards annually based on research conducted among all vendors in the Customer E-Mail Management Market. The awards recognize those companies that made a positive contribution to the market and are based on Frost & Sullivan's research and consulting work, including in-depth analysis of market competitors and interviews. Frost & Sullivan evaluates marketing strategies based on performance and the degree to which strategy encourages efficiency.

"EchoMail offers a wide range of functions, including customer care, data mining, direct marketing and lead management" said Tad Sims, Director Market Engineering Awards Program. "The key differentiator of EchoMail is its advanced artificial intelligence. We hope this award provides some of the industry recognition and praise which General Interactive deserves for their significant accomplishments".

"We're proud to be recognized by Frost & Sullivan for our market excellence and innovative thinking. Said V.A. Shiva, president & CEO General Interactive. "Our goal has always been to provide the industry with the best solutions and technology; we strive to remain creative in expanding the way our clients manage customer interactions across the enterprise."

EchoMail, General Interactive’s flagship product line, is a leading intelligent messaging and relationship marketing solution that automatically reads, stores, routes, logs and tracks inbound e-mail using advanced pattern recognition and classification technology. EchoMail makes relationship marketing real by automatically classifying, responding to, and analyzing every e-mail sent to companies by their customers. EchoMail’s core technology, enables major brands to not only save time and money but also to increase productivity and quality of response. Every e-mail is analyzed and each customer is "listened to."

About Frost & Sullivan
Frost & Sullivan is an international marketing consulting and training company that monitors the Customer E-mail Management industry for market trends, market measurements and strategies. This ongoing research is utilized to update a series of online research publications such as the CTI & CPE Custom Subscription (www.frost.com/online), and to support industry participants with customized consulting needs.

About EchoMail, Inc.
EchoMail, Inc., creates award-winning intelligent messaging and relationship marketing solutions. President and founder, V.A. Shiva, known throughout the industry as Dr. E-Mail, pioneered the early development of E-Mail technology and intelligent messaging solutions. Primary markets include customer-focused enterprises such as electronic commerce, high-technology, financial services, retail and the entertainment industry. Their professional services division under the direction of Ms. Zoe Helene, is dedicated to creating state-of-the-art interactive designs and thematic concepts. Multi-media e-mail campaigns, 2D and 3D animation, banner advertisements and educational programs are standard offerings.

General Interactive's global customer base and marketing programs feature qualified corporations throughout the United States. For more information about General Interactive, visit the company's World Wide Web site at www.echomail.com or contact EchoMail, Inc., 66 Church Street, Cambridge, MA 02138; phone (617) 354-8585, ext. 215; E-Mail: Press@EchoMail.com.