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Monday, May 6, 2002
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Campaigns to Watch: Jockey; Hyundai |
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reported by Dawn Anfuso
Hyundai Motor America has teamed with EchoMail, Inc. to create a pilot
program for beginning e-mail dialogue with Hyundai customers. Hyundai has
been collecting e-mail addresses of its prospects and customers via its
Web site and has been evaluating innovative marketing strategies and
technologies to leverage these contacts through the e-mail channel.
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