Report: December 2002




The Best Email Service Providers

 As email marketing moves from mass messages to consumer conversations, not all vendors make the grade. Top vendors -- DoubleClick, EchoMail, and Bigfoot Interactive -- automate dialogues to maximize results.
by Jim Nail with Chris Charron, Sadaf Roshan

  • All email vendors can handle basic delivery.
  • Supporting cross-channel dialogues is the next frontier.
  • Program needs and internal skills drive vendor selection.
  • DoubleClick and EchoMail lead the email vendor pack.
  • Understanding relevance is critical to email success.
  • More sophisticated programs will require workflow tools.


Figure 1. Advanced Features And Services Distinguish Vendors
Figure 2. Marketers' Skills And Program Complexity Drive Vendor Needs
Figure 3. Vendors' Strengths Vary Across The Services Spectrum
Figure 4. Forrester Wave™: Email Service Providers, Q4 '02





  • Online Resource
  • Methodology
  • Companies Interviewed For This Report
  • Related Research


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  • Skip the inbox. Go straight to the desktop.
  • Search engine optimization: caveat emptor.
  • "Online Advertising: Dead Or Alive?"
  • AOL: moving out of the third world.


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    Price: US$675.00 Buy
    Length: 12 page(s)

    Key Figures & Data:
    Forrester Wave™: Email Service Providers, Q4 '02

    What are key figures & data?

    Technologies covered:
    Marketing Automation

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