CAMBRIDGE, MA--(Marketwire - June 19, 2007) - "Hospitality Marketing" has always been considered as among the most competitive in the service industry; an increased hotel presence covering even the most far-flung areas of the world and a highly discerning customer base have made it progressively tougher in recent times. While vacation trips and travel for pleasure have increased significantly, it is the business traveler who has traditionally been the target of the hotel industry. This could be attributed to the fact that this segment has higher expendable budgets and is also a source of repeat business. Hoteliers realized that speed and clarity were central to any marketing communication to the business traveler who often read his or her mail in cabs, flights and in airport lounges.

At EchoMail we realized that marketing communication, especially by the hospitality industry, should not just be a description of amenities and rates but an exercise in relationship building and branding that helps bring the recipient closer. Our creative team develops distinctive E-Mail templates that help communicate a look and feel of the hotel, which acts as a first step in brand recall and association.

Let's take a quick look at why EchoMail is viewed as the most preferred E-Mail management company by the hospitality industry

1. Advanced technology and experience in handling large volumes of outbound e-mail.

2. Accurate campaign analysis and powerful reporting technology.

3. Enhanced response to customer E-Mail through superior analysis and routing.

4. Knowledge and desire to provide best practices.

5. Excellent reputation and ISP relationship to ensure mail delivery.

Real-time case studies of EchoMail usage by the hospitality industry

1. HMC (Hospitality Marketing Concepts), pioneer and leading marketing service provider to the hotel     industry, uses EchoMail as a cost effective means to reach the large database of its worldwide     clients.

2. The EchoMail creative team helped in communicating the concept of "Daylight Savings" to Days Inn's     massive database by using the hotel's proprietary graphic image.

EchoMail, Inc. develops award-winning E-Mail direct marketing, customer care, business intelligence, lead management, data warehousing, and e-billing solutions for the Fortune 1000. The EchoMail Suite powers large volumes of inbound and outbound E-Mail by automatically receiving, processing, responding, storing, and tracking all correspondence in an ASP, licensed, or agency environment. EchoMail, founded in 1994, is a privately held technology company based in Cambridge, MA.