Cambridge, MA - March 2005 -
EchoMail, Inc. leaders in E-Mail management technology announced that Yankee Candle the nation's leading manufacturer of premium candles and home accessories has chosen EchoMail® Direct Marketing™ for its massive countrywide outreach program.
Yankee Candle is perhaps the last word in the realm of Candles and has carved a niche for itself with its twin concept 'A Candle for every Occasion' and 'A Candle for everybody'. It is the country's foremost designer, manufacturer, retailer, and wholesaler of premium scented candles and is largely credited for positioning candles as a distinctive gift choice and an affordable luxury.
EchoMail CEO and Chairman V.A Shiva observed, "Candle light throws an aura of romance not just for couples in corner tables but in more down to earth places, they lend joy, warmth and festivity depending on the occasion and this makes them the perfect gift for all occasions" He added, "To us at EchoMail the challenge would not just be communicating the better features of a Yankee Candle but to capture the fragrance and spirit of a scented Yankee Candle to customers far and wide".
Yankee Candle has over the years increased its range of products to include branded candle lines, candle accessories, home, fabric and auto fragrance products and recently home furnishings and accents. EchoMail plans to increase nationwide and worldwide demand for the entire range of Yankee Candle products by enhancing brand image and product awareness through highly customized and targeted campaigns enabled by its powerful direct marketing tool EchoMail® Direct Marketing™.
About Yankee Candle
Yankee Candle is America's foremost manufacturer, retailer and wholesaler of premium, scented designer candles situated at South Deerfield, Massachusetts. The company began in 1969 as a one-man enterprise and today it boasts of 4350 employees on its regular roles. It has an impressive sales network comprising 300 company owned retail outlets spread over 42 states and 15,000 wholesalers. It also sells its products through direct mail catalog and E-Commerce web site. It caters to the global market through a chain of international distributors and a distribution center in Bristol, UK. Yankee Candle is listed in the New York Stock Exchange and its shares are actively traded in the market.
About EchoMail
EchoMail, Inc. develops award-winning E-Mail direct marketing, customer care, business intelligence, lead management, data warehousing, and e-billing solutions for the Fortune 1000. The EchoMail Suite powers large volumes of inbound and outbound E-Mail by automatically receiving, processing, responding, storing, and tracking all correspondence in an ASP, licensed, or agency environment. EchoMail, founded in 1994, is a privately held technology company based in Cambridge, MA. For more information, visit
www.echomail.com.
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