CAMBRIDGE, MA - June 21, 2000 - EchoMail President and CEO V. A. Shiva (a.k.a Dr. E-Mail) will deliver a keynote address, Creating Positive Customer Service Experience and Better E-Commerce, to members of the Institute for International Research's Producing Sales in Call Centers Conference in Washington, D.C.

In the address, V. A. Shiva will explore new ways for companies to leverage the power of E-Mail for Customer Relationship Management (CRM). He will disclose why CRM is now a business imperative, and why companies are integrating E-Mail into call centers to build synchronized intelligent marketing, customer service and sales programs.

Case studies will highlight successfully integrated E-Mail and phone to seamlessly manage communications and improve customer relations. Attendees will learn new methods for using E-Mail to understand and meet customer needs, improve sales, build brand loyalty and simplify business processes.

Dr. E-Mail will also review the six key CRM drivers for e-business:
1) Customer segmentation and branding;
2) E-Commerce;
3) Growth and Globalization (10% of customers can account for more than 225% of profits);
4) 7 X 24 Customer Service Demands over multiple media (E-Mail's growth is much faster than voice calls);
5) Convergence technologies:
   a) The CRM advantage intensifies with multi-media and competitive pressures, and
   b) CRM enabling technologies will converge at multiple layers; and
6) E-Mail integration & related costs.

About EchoMail
EchoMail, Inc. develops E-Mail solutions for the financial services, consumer/retail, government, high-tech and telecommunications industries. The EchoMail Suite powers large volumes of inbound and outbound E-Mail by automatically receiving, processing, responding, storing, and tracking all correspondence in an ASP environment. EchoMail, founded in 1994, is a privately held technology company based in Cambridge, MA. For more information, visit www.echomail.com.