CAMBRIDGE, MA - September 13, 2004 -
EchoMail, Inc., pioneers in the E-Mail Management industry announced today that TradingMarkets.com is using EchoMail Direct Marketing technology to provide the company a complete and cost-effective solution to deploy multiple e-newsletter campaigns to registered subscribers.
As part of the agreement, in addition to standard e-mail campaign reporting, EchoMail is providing TradingMarkets.com with advanced E-Mail analysis that addresses one of the most difficult challenges any marketer has--to maintain recipient interest over a long period of time.
EchoMail has taken analysis to the next step, using applications that define and show the values of Interest for Trading Markets E-Mail Campaigns at a campaign level, based on the number of e-mails sent and the number clicked on.
EchoMail CEO V.A. Shiva said, "This kind of analysis provides marketers with further insight as to the 'life of a campaign', translated into time and activity levels. This is an enormous benefit, particularly in light of the CAN SPAM Act requiring mandatory unsubscribe links. The scenario exists that a campaign sent 60-90-120 days prior would be clicked on and an individual trying to unsubscribe would be denied the ability, hence a violation of the CAN SPAM Act. This in-depth reporting is our commitment to our clients to provide intelligence on how they can maintain the best standards of customer service."
About EchoMail
EchoMail, Inc. develops award-winning E-Mail direct marketing, customer care, business intelligence, lead management, data warehousing, and e-billing solutions for the Fortune 1000. The EchoMail Suite powers large volumes of inbound and outbound E-Mail by automatically receiving, processing, responding, storing, and tracking all correspondence in an ASP, licensed, or agency environment. EchoMail, founded in 1994, is a privately held technology company based in Cambridge, MA. For more information, visit www.echomail.com.
About TradingMarkets.com
TradingMarkets.com is the world's largest site for traders, providing daily market commentary for stocks and futures, as well as comprehensive trading education.
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