CAMBRIDGE, MA - May 18, 2003 - EchoMail, Inc. announced that The Star Tribune of Minneapolis has selected EchoMail to provide Direct Marketing Services for the Star Tribune to offer registered users highly targeted news and information with one simple login.
Star Tribune is reaching out to traditional print media readers and offering them value-added services in the form of personalized news alerts on a daily basis. Using EchoMail's online registration and analytics capabilities, Star Tribune has captured a new audience.
EchoMail provides data hosting and training for Star Tribune, who deploys daily E-Mail campaigns, focusing their efforts on highly visible projects, community news, and other areas of interest that the user has indicated.
EchoMail CEO, V.A. Shiva says, "Expanding relationships is fundamental to our success, and our patented technology lets companies do just that. We take care of the development, tracking and let our customers do what they do best, service customers through listening and learning -and we do the same with our clients."
About EchoMail, Inc.
EchoMail, Inc. is a privately held technology company with headquarters in Cambridge, MA. Since 1994, EchoMail led by Dr. E-Mail;
(Shiva) has provided customer relationship management to major companies and the Fortune 500 and to major brands via an ASP
platform. These companies include AT&T, Allstate, Gateway, IBM and Sprint PCS, among others. EchoMail helps companies manage
large volumes of inbound customer E-Mail by automatically receiving, processing, responding, storing and tracking those e-mails.
EchoMail's outbound system proactively invites customers to interact immediately by way of direct E-Mail campaigns. EchoMail's
patented technology helps customer-focused enterprises launch multi-media E-Mail campaigns that build brand loyalty through
improved customer relationships.
Note to editors: EchoMail and XIVA are registered trademarks of EchoMail, Inc.
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