CAMBRIDGE, MA - December 27, 1999 - General Interactive, Inc., (GII) The E-Mail Company, today announced the completion of
its fourth multi-media e-mail campaign, in an ongoing series of campaigns for Sprint PCS, using their award winning EchoMail
DM® V4.0 solution. The campaigns were used to introduce Sprint PCS services, calling plans,
and their Wireless WebTM technology.
E-newsletters, designed by GII's creative development team, were sent to Sprint PCS customers and prospects using several
multi-media formats (including HTML) that optimize the capabilities of e-mail browsers. Promotional responses were tracked and
routed through GII's EchoMail CC/BI® solution for instant campaign accountability and
measurement. EchoMail CC/BI is a business intelligence solution that automatically reads, analyzes, routes, logs and tracks
inbound responses using advanced pattern recognition and classification technology.
"By focusing on an integrated approach to customer communications, we make all communication channels more effective",
says V.A. Shiva, CEO General Interactive. EchoMail is helping Sprint PCS personalize high volumes of inbound and outbound
e-mail. This allows their eCommerce customers rapid and convenient access to the information they need to complete a
transaction."
EchoMail, General Interactive's flagship product line, is a leading intelligent messaging and relationship marketing
solution that automatically reads, stores, routes, logs and tracks inbound e-mail using advanced pattern recognition and
classification technology. EchoMail's core technology enables major brands to not only save time and money, but also to
increase productivity and quality of response. Every e-mail is analyzed and each customer is "listened to."
About Sprint PCS
Sprint PCS operates the largest 100 percent digital, 100 percent PCS nationwide wireless network in the United States,
already serving the majority of the nation's metropolitan areas including more than 4,000 cities and communities across
the country. Sprint PCS has licensed PCS coverage of nearly 270 million people in all 50 states, Puerto Rico and the U.S.
Virgin Islands. For more information, visit the Sprint PCS Web site at http://www.sprintpcs.com.
Sprint PCS is a wholly owned tracking group of Sprint Corporation trading on the NYSE under the symbol "PCS".
About General Interactive
General Interactive, Inc., (GII) creates award-winning intelligent messaging and relationship marketing solutions. President and founder,
V.A. Shiva, known throughout the industry as Dr. E-Mail, pioneered the early development of E-Mail technology and intelligent
messaging solutions. Primary markets include customer-focused enterprises such as electronic commerce, high-technology,
financial services, retail and the entertainment industry. Their professional services division is dedicated to creating
state-of-the-art interactive designs and thematic concepts. Multi-media e-mail campaigns, 2D and 3D animation, banner
advertisements and educational programs are offerings.
For more information about General Interactive, visit the company's World Wide Web site at http://www.interactive.com
or contact Jane B. Welch/George Whiting, 66 Church Street, Cambridge, MA 02138; phone (617) 354-8585, e-mail:
press@interactive.com.
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