CAMBRIDGE, MA - September 07, 2003 - EchoMail, Inc. announced that Equity Residential has selected EchoMail to provide E-Mail management services to meet the demand for providing not only accurate apartment listing information on the web but also an online mechanism for consumers to respond to and communicate with property managers.

Consumer acceptance of the Internet that has steadily risen over the past 2-3 years, and Equity Residential has seen year-over-year E-Mail leads to equityapartments.com grow by 129%.

Equity Vice President Bob Keator, said "Working with EchoMail, Equity envisions a launch of an online mechanism for consumers to respond to and communicate with property managers as a means for expediting the sales (leasing) process."

EchoMail CEO V.A. Shiva said, "Using our data warehousing, Equity Residential will benefit from EchoMail's robust e-mail marketing technology platform which will provide detailed analysis of the leads being produced through the Internet. This will open up a number of opportunities for Equity such as building brand loyalty, as well as enhancing the revenue generating potential of this growing source."