EchoMail/CC 3.0 provides relationship management and intelligent messaging solutions for on-line customer service and fulfillment. The version 3.0 release includes improved knowledge libraries, supervision and personalization capabilities, centralized access, transfer assignment, and highly advanced security features. It will help companies scale quickly, maintain consistent messaging, and build brand loyalty.

"Version 3.0 is the only product on the market which offers a complete relationship marketing platform that can scale quickly across the business enterprise. We have developed the only proven solution for creating automated personalized answers to customer questions," says V.A. Shiva, president and CEO, General Interactive.

Companies worldwide are building on-line customer care programs and communities with EchoMail. The first company to use EchoMail 3.0 is Reel.com, the leading Internet-based movie store.

"We know the importance of superior and accurate e-mail interaction with our customers. With our customers in mind, we've chosen EchoMail 3.0 as our new relationship-management solution. EchoMail 3.0 is the only product on the market which offers comprehensive customer care along with a strong direct marketing component," says John Bagby, senior producer, Reel.com.

The EchoMail product suite is the industries only Relationship Marketing Operating System (RMOS)^TM. The suite includes; EchoMail/CC-Customer Care, EchoMail/DM-Direct Marketing (multi-media e-mail campaigns, promotions and on-line dramas), EchoMail/BI --Business Intelligence ("real-time" automated E-Mail analysis), and EchoMail/LM-Lead Management (live web-based leads from tradeshows). It is the platform of choice for companies such as AT&T, JCPenney, IBM, Nike, Reel.com, Unilever and many others.

About General Interactive
General Interactive, Inc., ("GII") creates award-winning intelligent messaging and relationship marketing solutions. President and founder, V.A. Shiva, known throughout the industry as Dr. E-Mail, pioneered the early development of E-Mail technology and intelligent messaging solutions. Primary markets include customer-focused enterprises such as electronic commerce, high-technology, financial services, retail and the entertainment industry. Their professional services division under the direction of Ms. Zoe Helene, is dedicated to creating state-of-the-art interactive designs and thematic concepts. Multi-media e-mail campaigns, 2D and 3D animation, banner advertisements and educational programs are standard offerings.

For more information about General Interactive, visit the company's World Wide Web site at http://www.interactive.com or contact Jane B. Welch, Director of Corporate Communications, 66 Church Street, Cambridge, MA 02138; phone (617) 354-8585, ext. 215; email: Press@EchoMail.com. V.A. Shiva is available for interviews.