CAMBRIDGE, MA - May 1, 1998 - General Interactive, Inc., the leading provider of unified intelligent messaging and relationship marketing solutions, today announced a new suite of EchoMail™ products. EchoMail/CC, EchoMail/DM and EchoMail/RM offer scalable workflow, marketing and relationship building solutions for companies interested in creating profitable relationship marketing strategies.

"On-line customer interactions are skyrocketing just like 800 number call centers did years ago. The heavy demand is causing intense pressure for companies to respond. The only solution is intelligent automation. EchoMail automates customer interactions and offers companies the chance to build one-to-one relationship marketing programs", says V.A. Shiva, CEO, General Interactive, Inc.

EchoMail automatically reads, stores, classifies, routes, logs and tracks in-bound e-mail using advanced pattern recognition and classification technology. It can dramatically increase overall customer satisfaction by processing customer inquiries instantly, accurately and consistently.

The EchoMail product suite includes:
EchoMail/CC a state-of-the-art, turnkey workflow platform for receiving, managing, routing, responding and tracking inbound e-mail originating from a web site or an Internet address. EchoMail/CC is being used by major brands' customer service departments and call centers to increase the quality and speed of service to their most valuable asset - their customers.

EchoMail/DM a state-of-the-art, turnkey direct marketing platform for managing mailing lists and executing outbound e-mail campaigns. EchoMail/DM also receives and responds to inbound e-mail responses from promotions and campaigns via an Internet e-mail address. EchoMail/DM is being used by major brands' marketing departments to target their most valuable asset, their customers, and to build programs to secure customer loyalty.

EchoMail/RM a state-of-the-art, turnkey relationship marketing platform. It offers the full workflow capabilities of EchoMail/CC for receiving, managing, routing, responding and tracking inbound e-mail at a web site or Internet address combined with a Business Intelligence module that automates the E-mail classification and response process and EchoMail/RM includes the full capabilities of EchoMail/DM for executing direct e-mail campaigns and promotions.

Because it's designed for high-volume applications, EchoMail automatically and transparently handles increases in the volume of customer inquiries, reducing the need for additional resources and allowing personnel to concentrate on higher- value support tasks.

Fortune 500 companies around the world use EchoMail to respond to e-mail inquiries, generate targeted sales leads and build new relationships. EchoMail is the intelligent solution. It detects multiple topics and accurately interpret misspellings, jargon, and acronyms-a key requirement for industry and product specific communications. EchoMail is being used in a number of mission-critical, online applications in multiple industries.

About General Interactive
General Interactive is fusing art and information to create award-winning intelligent messaging and relationship marketing solutions. Based in Cambridge, Massachusetts, the company has additional offices in Washington, D.C and Madras, India.

General Interactive's global customer base and marketing programs feature qualified corporations throughout the United States. For more information about General Interactive, visit the company's World Wide Web site at http://www.echomail.com or contact EchoMail, Inc., 66 Church Street, Cambridge, MA 02138; phone (617) 354-8585, ext. 210,
email:Press@EchoMail.com.