CAMBRIDGE, MA - August 2, 2003 - EchoMail, the established provider of E-Mail Relationship Management solutions, today announced that Carpenter Technologies, a specialty materials producer, has selected EchoMail as one of the key components to launching its Carpenter Direct program.

The EchoMail Direct Marketing solution provides a simple registration form developed to provide a convenient method for Carpenter Technology customers to check pricing and availability, and to get a quote or place an order.

"We want to make sure that we offer the highest level of customer support, quality and reliability, " said Lisa McGregor, Marketing Manager and EchoMail offers us that ability through its Direct Marketing solution."

Commenting on the growing use of email in corporate settings, V.A. Shiva, EchoMail CEO said, "As e-mail continues to increase in acceptance, beyond that of consumer use, we find that it use grows exponentially as corporations seek ways to manage costs, expand services while maintaining good relations with customers. EchoMail recognized early on how effective E-Mail dialogue can be and we developed our solutions based on optimizing customer experiences and adding value to the business-to-business relationship."

About Carpenter
In the specialty metals industry, the Carpenter name has long been synonymous with quality. Carpenter Technology Corporation is a leading international manufacturer of specialty alloys and engineered products that have been used in planes, cars and trucks, electronic equipment, medical devices and instruments, industrial fittings, sporting goods, and oil and gas exploration and processing. The company has more than 14,000 customers worldwide, having recently expanded its base in the United States to Europe, Asia and Mexico. And now, as Carpenter grows from a specialty metals company to a specialty materials producer, it is leading the effort to meet the challenges presented by the changing marketplace and emerging new technologies.

About EchoMail, Inc.
EchoMail, Inc. is a privately held technology company with headquarters in Cambridge, MA. Since 1994, EchoMail led by Dr. E-Mail; (Shiva) has provided customer relationship management to major companies and the Fortune 500 and to major brands via an ASP platform. These companies include AT&T, Allstate, Gateway, IBM and Sprint PCS, among others. EchoMail helps companies manage large volumes of inbound customer E-Mail by automatically receiving, processing, responding, storing and tracking those e-mails. EchoMail's outbound system proactively invites customers to interact immediately by way of direct E-Mail campaigns. EchoMail's patented technology helps customer-focused enterprises launch multi-media E-Mail campaigns that build brand loyalty through improved customer relationships.