EchoMail Inc.
 
For Immediate Release

Contact:

EchoMail, Inc.
701 Concord Avenue
Cambridge, MA 02138
(617) 354-8585
anne.hardy@echomail.com
http://www.EchoMail.com

BJ's Wholesale Club Uses EchoMail to Launch Online Coupon Campaigns

CAMBRIDGE, MA - January 22, 2003 - EchoMail, the established provider of E-Mail Relationship Management solutions, revealed this week that they have been working with BJ's Wholesale Club of Natick, Massachusetts, in BJ's test campaigns offering e-mail news and special offers to club members.

According to information compiled by NCH Marketing Services, 496 coupons were distributed via the Internet in 2002, and they estimate that number will rise above one billion in 2004. For comparison purposes, 248 billion (million?) coupons were distributed offline in 2002.

Realizing the enormous potential in this fledgling industry, BJ's has set an aggressive test program to deliver multiple types of coupons to its membership.

Part of its' ongoing efforts to build customer loyalty while increasing seasonal upticks in membership purchasing habits, BJ's invites members to opt-in to receive promotional campaigns, opportunities to win shopping sprees, and information on travel and other incentives.

Working with EchoMail, BJ's plans to re-direct marketing efforts to the online audience by launching an aggressive online coupon program. Upcoming campaigns for discounts off Health and Beauty products and special promotions are timed to take advantage of the summer season, beginning with Mother's Day promotions.

About EchoMail, Inc.
EchoMail, Inc. is a privately held technology company with headquarters in Cambridge, MA. Since 1994, EchoMail led by Dr. E-Mail; (Shiva) has provided customer relationship management to major companies and the Fortune 500 and to major brands via an ASP platform. These companies include AT&T, Allstate, Gateway, IBM and Sprint PCS, among others. EchoMail helps companies manage large volumes of inbound customer E-Mail by automatically receiving, processing, responding, storing and tracking those e-mails. EchoMail's outbound system proactively invites customers to interact immediately by way of direct E-Mail campaigns. EchoMail's patented technology helps customer-focused enterprises launch multi-media E-Mail campaigns that build brand loyalty through improved customer relationships.


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