CAMBRIDGE, MA, May 3, 2004 -
EchoMail, Inc. patent holder for E-Mail Process Management has released EchoMail BI™ Business Intelligence as an independent solution. EchoMail has seen the demand for real-time customer analytics from Enterprise and Small Medium Businesses more than triple since the beginning of this year.
"Many EchoMail clients have been using the BI solution as part of the inbound customer E-Mail management system. What we are seeing now is demand for more analytics as marketers across all verticals look to increase growth, customer loyalty, and profit," said V.A. Shiva, CEO and founder of EchoMail.
"Determining attitudinal insight is a step toward developing differentiated messaging based on segmentation and to understanding customers and their preferences. Clients in Financial Services and Consumer Packaged Goods are realizing on average a 20% to 30% increase in customer responses, due primarily utilizing enhanced attitudinal information obtained through the EchoMail Business Intelligence solution," said V.A. Shiva.
Part of the EchoMail Suite of Customer Care™, Direct Marketing™, and Data Warehousing™ solutions, EchoMail BI analyzes E-Mail, identifying the attitude, customer type, request, and issue--delivering real-time analysis for marketers. B to C marketers agree that knowing customer attitude is fundamental to businesses becoming customer centric and that analytics provide four key elements, the who, the what, the how, and the when, needed to create winning strategies.
For companies whose goal is to grow as a customer-driven enterprise, to focus on enhancing the customer experience, the application of EchoMail Business Intelligence technology enables companies to evaluate customer data efficiently and cost-effectively. A proven cost saver in terms of reducing the cost of collecting data and reducing the need for multiple testing of values, its application opens new opportunities for targeting consumers with relevant content and perhaps more importantly, delivering incentives in a manner relevant to an individual's particular purchasing habits.
About EchoMail
EchoMail, Inc. develops award-winning E-Mail direct marketing, customer care, business intelligence, lead management, data warehousing, and e-billing solutions for the Fortune 1000. The EchoMail Suite powers large volumes of inbound and outbound E-Mail by automatically receiving, processing, responding, storing, and tracking all correspondence in an ASP, licensed, or agency environment. EchoMail, founded in 1994, is a privately held technology company based in Cambridge, MA. For more information, visit www.echomail.com.
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