CAMBRIDGE, MA - May 2, 2001 - V.A. Shiva, President and CEO of EchoMail, Inc., the established provider of E-Mail Relationship Management solutions, today presented a high-level overview of web marketing and relationship management through its patented technological back end - the EchoMail Digital Refinery - to Becton, Dickinson and Company.

The presentation focused on E-Mail as a necessary tool for marketing and communications professionals. Shiva discussed the power of E-Mail and how to leverage E-Mail to improve customer relationship management.

"The EchoMail^® Relationship Management Operating System supports small- and large-scale management of E-Mail," said V.A. Shiva, President and CEO of EchoMail, Inc. "A recent industry analyst study indicated that 70 percent of customers who have a bad experience online sever their relationship offline, emphasizing the need to recognize customer E-Mail communications as an integral part of the customer management process."

Becton, Dickinson and Company had indicated interest in the development of E-Mail for use in customer relationship management, but did not have the time to fly to Boston. With EchoMail's flexibility in supporting client initiatives, the EchoMail CEO went to New Jersey to give his lecture.

About Becton, Dickinson and Company
Becton, Dickinson and Company is a medical technology company that manufactures and sells a broad range of supplies, devices and systems for use by healthcare professionals, medical research institutions, industry and the general public.

About EchoMail
EchoMail, Inc. develops E-Mail solutions for the financial services, consumer/retail, government, high-tech and telecommunications industries. The EchoMail Suite powers large volumes of inbound and outbound E-Mail by automatically receiving, processing, responding, storing, and tracking all correspondence in an ASP environment. EchoMail, founded in 1994, is a privately held technology company based in Cambridge, MA. For more information, visit www.echomail.com.