"Given the growing number of people online and the exploding demand for service, e-mail processing and response has become more complicated," says V.A. Shiva, president and CEO, General Interactive, Inc. "Mismanaged e-mail can ruin long-standing relationships or damage valued reputations. EchoMail is designed to handle high volumes of inbound and outbound e-mail. It is a valuable tool for any organization interested in improving online relationships and service."

EchoMail^®, General Interactive's unified intelligent messaging solution, will be used to receive, manage, route, respond and track inbound and outbound e-mail. This will enable Businesses to reduce processing time when tracking and responding to e-mail received from their customers. EchoMail's direct mail capability will also be used to launch e-mail campaigns and surveys to better understand the needs of the marketplace.

"In a crowded, young market for e-mail response management software, EchoMail is winning business by the boatload for General Interactive. It's also winning Dr. E-Mail praise for his vision of how the Internet can be leveraged to build and maintain brand loyalty." says Adam Kleiner, Continental Magazine.

The EchoMail® product suite is the industry's only Relationship Marketing Operating System (RMOS)^TM. The suite includes; EchoMail/CC-Customer Care, EchoMail/DM-Direct Marketing, and EchoMail/BI -Business Intelligence (E-Mail Analysis). EchoMail is used by major brands around the world to handle one-to-one customer care.

About EchoMail, Inc.
EchoMail, Inc.'s award winning EchoMail product line is helping people around the globe to communicate. President and founder, V.A. Shiva, known throughout the industry as Dr. E-Mail, pioneered the early development of e-mail technology and intelligent messaging solutions.

"EchoMail, Inc. uses 19 methods to analyze the language of a message to determine not only content of the question but also the attitude and education level of the questioner. About 80 percent of EchoMail, Inc.'s customers---which include Nike, JCPenney, and Allstate-use the company." says Elizabeth Gardner, Internet World.

EchoMail, Inc.'s global customer base and marketing programs feature leading corporations throughout the world. For more information about EchoMail, Inc., visit the company's World Wide Web site at www.echomail.com or contact EchoMail, Inc., 66 Church Street, Cambridge, MA 02138; phone (617) 354-8585, ext. 215; E-Mail: Press@EchoMail.com.