CAMBRIDGE, MA - April 10, 2003 - EchoMail, Inc. announced that it has entered into a relationship with Alliant Energy Corporation of Madison Wisconsin to provide Direct Marketing and E-Mail Agency Services.

Alliant Energy will be using EchoMail's products to promote their utility services for existing business customers as well as offering discount programs for new customers.

Alliant Energy is using e-mail campaign deployment in conjunction with traditional direct marketing. Focusing on affiliate marketing and incentive programs, Alliant will use EchoMail to conduct commercial customer surveys as well as offering value-added services.

Alliant and EchoMail will monitor campaign effectiveness over a period of time, comparing campaigns of different types, market segments in order to conclude the best part of each type of campaign, and develop the program further.

About Alliant Energy:
Alliant Energy Corporation (NYSE: LNT) is an energy holding company with regulated utility providers as well as non-regulated companies involved in delivering energy-related products and services. Alliant Energy serves more than three million customers around the globe.

About EchoMail, Inc.
EchoMail, Inc. is a privately held technology company with headquarters in Cambridge, MA. Since 1994, EchoMail led by Dr. E-Mail; (Shiva) has provided customer relationship management to major companies and the Fortune 500 and to major brands via an ASP platform. These companies include AT&T, Allstate, Gateway, IBM and Sprint PCS, among others. EchoMail helps companies manage large volumes of inbound customer E-Mail by automatically receiving, processing, responding, storing and tracking those e-mails. EchoMail's outbound system proactively invites customers to interact immediately by way of direct E-Mail campaigns. EchoMail's patented technology helps customer-focused enterprises launch multi-media E-Mail campaigns that build brand loyalty through improved customer relationships.