"With e-mail fast becoming the world's communication method of choice, we felt it was essential to offer our clients a best-in-class approach to using e-mail to build and manage relationships," said Larry Weber, chairman and CEO of Weber Public Relations Worldwide. "We see powerful applications for the EchoMail solution in our marketing and public affairs practices, giving our clients a way to relate to audiences on a one-to-one basis as well as to build important historical and trend databases."

"Organizations are bombarded with thousands of e-mail messages every day from valued customers or constituents who expect a rapid and personalized response," said V. A. Shiva, founder and president of General Interactive. "Whether it be Nike responding to customer concerns around labor issues or the U.S. Senate tracking constituents' attitudes on impeachment, organizations increasingly are realizing the critical role e-mail can play in their success. Weber's leading position in applying technology to public relations practice makes it the perfect partner to extend EchoMail's application into this new sector."

About the Companies
General Interactive, Inc. (http://www.interactive.com) creates award-winning intelligent messaging and relationship marketing solutions. President and founder, V.A. Shiva, known throughout the industry as Dr. E-Mail (http://www.dremail.com), pioneered the early development of E-Mail technology and intelligent messaging solutions. Primary markets include customer-focused enterprises such as electronic commerce, high-technology, financial services, retail and the entertainment industry. Their professional services division under the direction of Ms. Zoe Helene, a former Disney animator, is dedicated to creating state-of-the-art interactive designs and thematic concepts. Multi-media e-mail campaigns, 2D and 3D animation, banner advertisements and educational programs are standard offerings.

Weber Public Relations Worldwide (http://www.weberpr-worldwide.com) is a full-service, global public relations agency offering marketing public relations, investor relations, corporate communications, public affairs and new media services to a broad range of industries, including healthcare, consumer, entertainment, financial services and technology. As the premier public relations agency for the Information Economy, Weber Public Relations Worldwide delivers high value to clients through programs that are interactive, individualized, immediate, information-rich and integrated, based on an approach that blends new technology-based communications with traditional methodologies. Headquartered in Cambridge, Mass., Weber Public Relations Worldwide has offices in major markets globally and is a member of McCann-Erickson WorldGroup and The Interpublic Group of Companies, Inc. (NYSE:IPG).