CAMBRIDGE, MA - November 21, 2000 - EchoMail, the established provider of E-Mail Relationship Management solutions, today announced that President and CEO, V.A. Shiva, is traveling to Milan, Italy in December to address Italian business leaders on Internet Marketing Strategies.

Brodeur ImageTime in partnership with II Sole 24 Ore" (the most important economic daily newspaper in Europe) has invited V.A. Shiva to speak to at one of five conferences in Milan, Italy they are sponsoring over the next three months. Mr. Shiva's keynote address will address a variety of concerns including developing solid e-business practices, working with US companies, and developing Internet marketing strategies and utilizing E-Mail Marketing as a cost-effective solution to global trade.

"This is an excellent opportunity for EchoMail to further develop its outreach in Europe", said V.A. Shiva, President and CEO, EchoMail, Inc. "The rate of Internet growth in Italy has more than tripled since 1998, with 1,040 Italian websites offering e-commerce in the first quarter of this year - that's more than triple the 300 listed in 1998. Our technology is a valuable tool that can be utilized in many languages, so for us, this trip promises to be very beneficial."

About EchoMail, Inc.
EchoMail, Inc. is a privately held technology company with headquarters in Cambridge, MA. Since 1994, EchoMail led by Dr. E-Mail; (Shiva) has provided customer relationship management to major companies and the Fortune 500 and to major brands via an ASP platform. These companies include AT&T, Allstate, Gateway, IBM and Sprint PCS, among others. EchoMail helps companies manage large volumes of inbound customer E-Mail by automatically receiving, processing, responding, storing and tracking those e-mails. EchoMail's outbound system proactively invites customers to interact immediately by way of direct E-Mail campaigns. EchoMail's patented technology helps customer-focused enterprises launch multi-media E-Mail campaigns that build brand loyalty through improved customer relationships.