The EchoMail solutions automatically read, store, route, log, and track inbound and outbound e-mail using advanced pattern recognition and classification technology. EchoMail is based on core technology called XIVA*, the product of two decades of research in signal processing, information retrieval, neural networks, natural language processing, and semantic networks. Key benefits of EchoMail include the use of standard external computer interfaces for input of customer data and the ability of the system to handle incoming information in a robust manner, without loss or duplication. Other benefits include high performance throughput of customer information into EchoMail and fast resumption of services after a network failure.

Specifically, General Interactive has integrated IBM products with four EchoMail solutions (www.echomail.com). EchoMail/CC is a workflow platform for receiving, managing, routing, responding to, and tracking inbound e-mail originating from a Web site or Internet address. EchoMail/DM is a direct marketing platform for managing mailing lists and executing outbound multi-media e-mail campaigns. EchoMail/RM, a relationship marketing platform, offers the workflow capabilities of EchoMail/CC combined with a business intelligence module that automates the e-mail classification and response process. EchoMail/LM is a Web-based, real-time lead capture and management system built specifically for trade shows and the small and medium size business market.

"Today, the potential for using e-mail capabilities to improve marketing efforts and customer relationships are virtually endless," said Scott Armour, Director, Worldwide ISV Software Sales & Marketing, IBM Software. "Leveraging the strengths of DB2 Universal Database and MQSeries within EchoMail helps companies keep their fingers on the pulse of customer desires and manage effective direct e-mail campaigns and promotions."

"The chief mission of General Interactive and EchoMail is to deliver relationship marketing and unified intelligent messaging solutions that improve customer satisfaction," said V.A. Shiva chief executive officer, General Interactive. "Now, we can utilize the advanced communications infrastructure of IBM's MQSeries and the reliability and scalability of DB2 to offer a robust solution allowing businesses to improve customer relationships and take full advantage of e-business opportunities."

About IBM DB2 Universal Database DB2 Universal Database is the industry's first multimedia, Web-ready relational database management system -- powerful enough to meet the demands of large corporations and flexible enough to serve medium-sized and small businesses. DB2 Universal Database combines power for business intelligence (decision support, data warehousing and data mining) with industry-leading performance and reliability for transaction processing. It delivers on IBM's network computing e-business promise, linking the world's business information with the Internet to realize business value.

About IBM MQSeries IBM MQSeries, the most widely used message-queuing software on the market, enables users to exchange information between applications across more than 35 different platforms, from mainframes to PCs. This award-winning software enables business integration throughout the enterprise, allowing companies to maximize e-business opportunities by leveraging existing resources to improve speed-to-market and anticipate IT changes as their business changes.

About IBM Suite for Windows NT The IBM Suite for Windows NT, which began shipping in May, makes it easy for Windows NT users to build, deploy and manage business applications. The product integrates award-winning software from IBM, Lotus and Intel, including IBM DB2 Universal Database, Lotus Domino and Intel**** LANDesk Management suite****, to bring greater reliability, scalability and security to the Windows NT platform.

About Lotus Notes and Lotus Domino The Lotus Domino Application Server is the first Web application server to bring together broad enterprise connectivity with advanced services such as workflow and business-focused collaboration, supported by a highly productive and standards-based development environment. With more than 34 million users worldwide, Lotus Notes and Domino products comprise the most innovative and broadly deployed offerings in the market today. They represent the industry's leading collaboration and Internet messaging software and are the foundation for the next generation of business computing.

About EchoMail, Inc.
EchoMail, Inc., creates award-winning intelligent messaging and relationship marketing solutions. President and founder, V.A. Shiva, known throughout the industry as Dr. E-Mail (www.dremail.com), pioneered the early development of E-Mail technology and intelligent messaging solutions. Primary markets include customer-focused enterprises such as electronic commerce, high-technology, financial services, retail and the entertainment industry. Their professional services division under the direction of Ms. Zoe Helene, a former Disney animator, is dedicated to creating state-of-the-art interactive designs and thematic concepts. Multi-media e-mail campaigns, 2D and 3D animation, banner advertisements and educational programs are standard offerings.

EchoMail, Inc.'s global customer base and marketing programs feature qualified corporations throughout the United States. For more information about General Interactive, visit the company's World Wide Web site at http://www.echomail.com or contact EchoMail, Inc., 66 Church Street, Cambridge, MA 02138; phone (617) 354-8585, ext. 215; email: Press@EchoMail.com.

* ** *** ****	Indicates a trademark of EchoMail, Inc. Indicates a trademark of International Business Machines Corporation. Indicates a trademark of Lotus Corporation. Indicates a trademark of Intel Inc.
+ All other products mentioned may be trademarks of their respective manufacturers.