EchoMail helps nation’s upstream fishing sport and merchandising company to personalize communication, enhance reach and manage diverse database
FLW, the Kentucky based leader in Bass fishing has selected EchoMail® Direct Marketing™ and EchoMail® Data Warehouse™ to reach out to its increasing target audience and scientifically manage its database.

Cambridge, MA - June 2005 - EchoMail the leaders in E-Mail management technology announced that FLW outdoors the nation’s leading fishing sport company has selected EchoMail® Direct Marketing™ and EchoMail® Data warehouse™ to reach out to its increasing target audience and scientifically manage its diverse databas

FLW can be largely credited for having brought Bass fishing from the sidelines to center stage and phenomenally increasing participation and spectator base. EchoMail CEO and Chairman V.A Shiva remarked, “FLW outdoors captures the great outdoor spirit of our people like few others have, association of names like Wal-Mart and Chevy trucks, dramatic increase in purse money for winners and extensive coverage by the electronic media has made Bass fishing a high voltage sport, and FLW can be proud of its role in making this happen

About FLW®
The company started from humble beginnings in 1979 as Operation Bass, started by Mike Whitaker with the idea of providing an opportunity to anglers who could not take time off from work or travel long distances to participate in high entry fee tournaments. Irwin L. Jacobs who acquired it later named it after Forrest. L. Wood to honor the legendary founder of Ranger boats and pioneer of modern bass fishing. Today it is the buzzword in Bass fishing bringing national awareness and unprecedented media exposure to this sport and elevating it to the status of more recognized sports like car racing etc.

About EchoMail
EchoMail, Inc. develops award-winning E-Mail direct marketing, customer care, business intelligence, lead management, data warehousing, and e-billing solutions for the Fortune 1000. The EchoMail Suite powers large volumes of inbound and outbound E-Mail by automatically receiving, processing, responding, storing, and tracking all correspondence in an ASP, licensed, or agency environment. EchoMail, founded in 1994, is a privately held technology company based in Cambridge, MA. For more information, visit www.echomail.com.