Under the terms of the agreement, the companies will cross-market GII's award-winning relationship marketing solution -- EchoMail™, and Exodus'™ industry-leading server hosting services.

"Companies conducting business on the Web need to carefully manage not only their Internet operations but also their relationships with their online customers,'' said Bruce Padmore, chief technology officer, General Interactive.

"Given the growing number of people online and the exploding demand for Internet services, these tasks will only become more complicated. However, our alliance with Exodus allows us to offer the products and services our customers need to make sure their sites are up and running around the clock and their customers are handled with care.''

Specifically, Exodus will market GII's EchoMail product line, including EchoMail/CC-Customer Care, EchoMail/DM-Direct Marketing and EchoMail/LM-Lead Management, to its clients and prospects worldwide. EchoMail is a powerful Internet based platform that delivers immediate electronic customer care, direct marketing, lead management and data-mining solutions to businesses.

GII will also offer Exodus customers powerful Web application functionality, scalability, availability and reliability through Lotus Domino™. In turn, GII will market Exodus' server hosting services to GII clients and prospective customers.

"Customer service is put to the test on the Internet, where e-mail overload can lead to big problems for businesses, '' said Susan Farber, vice president of marketing and strategy at Exodus.

"Mismanaged email can destroy a long-standing relationship or damage a company's reputation, so we're thrilled to be able to help our customers succeed online by responding quickly to their incoming messages with EchoMail technology. ''

EchoMail
EchoMail, GII's unified intelligent messaging solution, helps businesses conduct relationship marketing by automatically reading, storing, classifying, routing, logging tracking and responding to customer e-mail using advanced pattern recognition and classification technology.

The award-winning product line is helping companies around the globe respond to e-mail inquiries, generate targeted sales leads and build new customer relationships. EchoMail technology was awarded "Best of Class'' for web-based customer service and fulfillment by the Internet Commerce Expo (ICE) during the ICE/LA Expo98 show held in Los Angeles September 23-25.

GII's clients include Allstate, AT&T, Compaq, IBM, Internet Commerce Expo (ICE), JCPenney, John Hancock, Lycos, Nike, Reel.com, Unilever and others.

About Exodus Communications
Exodus Communications is a leading provider of Internet system and network management solutions for enterprises with mission-critical Internet operations. The company manages Internet Web sites and its network infrastructure from eight Internet Data Centers in the San Francisco(3), Los Angeles, New York, Boston, Washington, D.C. and Seattle metropolitan areas and a server hosting facility in London.

Exodus recently announced the planned addition of new Internet Data Centers in Chicago and London and second Internet Data Centers in Seattle and Washington, D.C. Exodus' wholly-owned subsidiary, Arca Systems™, is a premier provider of advanced network and system security consulting services. Arca designs and develops state-of-the-art security technology solutions for complex and sensitive information networks and systems. More information on Exodus can be found at www.exodus.net.

About General Interactive
General Interactive, Inc., fuses art and information technology to create award-winning intelligent messaging and relationship marketing solutions. GII president and founder, V.A. Shiva, known throughout the industry as Dr. E-Mail, pioneered early development of e-mail technology and intelligent messaging solutions.

GII's primary markets include customer-focused enterprises such as electronic commerce, high-technology, financial services, retail and the entertainment industry. Their professional services division is dedicated to creating state-of-the-art interactive designs and thematic concepts. Web-sites, multi-media e-mail campaigns, 2D and 3D animation, banner advertisements and educational programs are standard offerings.

Based in Cambridge, Mass., the company has additional offices in Washington, D.C and Madras, India. For more information about General Interactive, visit the company's World Wide Web site at www.interactive.com or contact Jane B. Welch, Director of Corporate Communications, 66 Church Street, Cambridge, MA 02138; phone 617/354-8585; email: Press@EchoMail.com.