Cambridge, MA - September 30, 2004 -
The CAN-SPAM Act looks to technology to combat the unsolicited e-mails and phishing that is costing the consumer and companies alike. Asked to look at possible solutions, the Federal Trade Commission (FTC), in November 2004, will hear from E-Mail Service Providers, (ESP) Internet Service Providers, and Marketers how E-Mail Authentication can combat spam.
Included in the possible options are two much-publicized solutions, Sender ID Framework and Sender Policy Framework, neither of which the Industry has been able to determine which to adopt—recommendations are ESPs’ and Marketers should be prepared to address both requirements.
The Federal Trade Commission and National Institute of Standards and Technology (NIST) will co-host a two-day “summit” November 9-10 to explore the development and deployment of technology that could reduce spam. The E-mail Authentication Summit will focus on challenges in the development, testing, evaluation, and deployment of domain-level authentication systems.
It is in the technology that EchoMail has an abundant knowledge, both in practice and in the development of E-Mail technology. EchoMail, holder of 3 US Patents for Electronic Mail (E-Mail Automation Technology, Artificial Intelligence, and Content-Intelligent, Filtering and Management), is preparing to participate in the two-day summit, with plans to address intellectual property rights, technology requirements, addressability and security, privacy issues.
About EchoMail
EchoMail, Inc. develops award-winning E-Mail direct marketing, customer care, business intelligence, lead management, data warehousing, and e-billing solutions for the Fortune 1000. The EchoMail Suite powers large volumes of inbound and outbound E-Mail by automatically receiving, processing, responding, storing, and tracking all correspondence in an ASP, licensed, or agency environment. EchoMail, founded in 1994, is a privately held technology company based in Cambridge, MA. For more information, visit www.echomail.com.
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