One Show Interactive Award

Wisden & Kennedy was awarded a Silver Pencil at the second annual One Show Interactive Award Ceremony for their advertising for Calvin Klein's cK one - powered by EchoMail. The category, Integrated Branding Category, is brand new and appeared for the first time this year. The Integrated Branding recognizes a campaign idea that crosses the boundaries of new media and traditional media and carries a central theme throughout both types of advertising media, (1999).