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Analysts |
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Please take a moment to read some of the coverage we have received from prominent
industry analysts. For further information on analysts covering EchoMail,
please contact (617-354-8585).
2004
Gartner ERMS Marketscope
"Key Issue: Which vendors deliver best-of-breed customer service solutions? EchoMail receives one of the highest ratings."
2002
Forrester Research Rated EchoMail the #1 E-Mail Service Provider in the Industry
"EchoMail was the only company to receive an overall 4.9 out of 5.0 in the extensive evaluation."
Summit Strategies: Anatomies of Profitable Software-as-Services Providers: Secrets for Success
"The EchoMail Digital Refinery enables customers to use E-Mail strategically to improve customer
service, build one-to-one marketing programs and derive business intelligence."
Summit Strategies: Evolution, Not Revolution: The Road to Software as Services
"As Summit Strategies adds up the customer wins ....it's become clear that, despite the exaggerated
bumps and grinds, customer adoption of software as services is on the upswing. And, although xSPs
have had to fine-tune offerings and strategies, the fundamental benefits of the model appeal to
many customers."
Forrester Brief - E-Mail Marketers Are Fouling Their Own Nest
"Overflowing consumer inboxes jeopardize email marketing's value. But it's too easy to blame spammers.
Every marketer that sends irrelevant, unwanted messages contributes to the problem."
Gomez, Inc. Ranks Allstate Number 2 For Overall Performance Two Years Running
EchoMail Customer Recognized for Relationship Services for 2nd Consecutive Year. Gomez is the Internet
quality measurement firm for both consumers and e-businesses.
2001
Jupiter: Days Inn Outsources E-Mail Marketing to Extract Greatest Value from House Lists
"EchoMail's sniffer technology determined which recipients should receive HTML-based or text-based
E-Mails. Click-through on the campaign was nearly 10 percent, well above the three percent to four
percent Days Inn received from previous E-Mail campaigns executed in-house. As in most E-Mail
campaigns, almost 65 percent of the click-throughs were received in the first 72 hours of the
campaign."
Gartner: E-Mail Response/E-Service: The Transformation Continues
"The attraction of working with an ASP is speed to market and the ability to provide E-Mail
support without investing in IT staff, hardware or software. Using an ASP is a cost-effective
way to provide ERMS functionality."
Forrester Research "Effective Email Marketing" by Shar VanBoskirk with Charlene Li and Jennifer Parr
"...Email conversations based on customer motivations and buying cycles will make email relevant
and increase its value. Developing these conversations requires a scenario-based approach built
on segmentation and sequencing. As marketers outsource increasingly complex delivery, email
services spending will rise to $6.8 billion by 2006."
Summit Strategies On the Radar column by Associate Analyst Kate Claus
"The beauty of EchoMail Direct is its simplicity. In fewer than 15 steps, EchoMail direct users
can launch an E-Mail marketing campaign."
Summit Strategies UpFront column by Associate Analyst Kate Claus
"Like the tortoise, EchoMail has steadily and quietly built its business, capturing a prestigious
list of Fortune 500 clients. In fact, despite the current economic downturn, EchoMail is profitable."
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